New Google Certification for ACA (Affordable Care Act) Advertising
Update to Healthcare Policy (June 2021):
Google has announced a new certification program for health insurance advertisers to aid in curbing misinformation or fraud. This special certification will be required for ACA health insurers or third-party brokers who want to run Google Ads. Brokers will need to provide documentation showing they are permitted under state law to sell health insurance.
Beginning May 3, 2021 brokers can apply for certification. Certification must be completed by June 2, 2021. If certification is not completed by June 2, Google will no longer be able to serve their ads.