5 Social Media Content Ideas for Open Enrollment 2023




By: Michelle M. Saavedra


The wait is finally over... Open Enrollment 2023 season is now LIVE! Thousands of insurance agents are now flooding their own social media pages with constant messages and posts. Should you be doing the same? Agility Agents are aware that quantity it’s not the same as quality. According to PepperContent, “content that drives traffic and eventually sells is quality content”. But other online sources could also debate that quantity beats quality when creating content for social media platforms like TikTok.

We believe that a predetermined content calendar plan combined with social media ads will help you reach the audience you’ve been dreaming about. Especially now that there’s so much noise online, only insurance agents that can create outstanding content will be able to outshine their direct competitors. To get you started on your content creation journey, we invite you to recreate the following 5 content pieces for the month of November.


1) Personalized Health Insurance Video


We are starting off our list with an “Open Enrollment Announcement” content piece. We’ve chosen to display your information in a video format because this type of content will surely boost your online engagement. Especially during a time that insurance agents are thinking of bombarding their followers with photo media; videos and GIF’s will set you apart from the rest.

If you do a quick hashtag search on Twitter or Instagram, you’ll witness a sea of static images. Nonetheless, the tweets or posts that you remembered might have had a video or GIF associated to it. With our FREE personalized health insurance video, your brand will likely capture the eyes of those searching for your specific services.


2) ObamaCare Rates


During OEP, it's normal to see insurance agents resharing content from other carriers. But when it comes to creating content with a carrier’s logo, that can be a bit tricky. Some carriers will only allow you to add their logo after they’ve carefully reviewed your image, and that process could take weeks (even months).

Since we don’t have time to waste, we recommend utilizing our FREE personalized “ObamaCare Rates” video to promote a preestablished sample rate for a couple that lives in Dallas County, TX.

Note: This specific template is only available to agents that service the Texas area. If you’re outside of Texas and would still like a personalized “ObamaCare Rates” video, please send us an email at: marketing@enrollinsurance.com

On the subject line of the email type “ObamaCare Rates FREE personalized video” and in the body of the email please provide the following information:

-Agent name.

-National Producer Number.

-Email Address.

-Telephone Number.

-Website.

-Resident/State.

-CA (License).

-Preferred Language.

3) Happy Thanksgiving!


Thanksgiving Day (or week) invites people to reflect about their own lives and to spend quality time with their loved ones. Many insurance agents will probably take advantage of the festivities by posting a photo of their family next to their banquet or feast. Although this action could potentially help you connect with your audience on a more personal level, it won’t necessarily bring you the type of engagement you’re looking for.

“For Thanksgiving social media posts to stand out, you need killer visuals that hook users in an instant”- Penji. The best way to promote our services and products during this time is to connect emotionally with our audience. With our Happy Thanksgiving video, you’ll be presenting a clear message that states your intention of helping the community with their health insurance needs.

4) Black Friday


What do people usually do when they are waiting hours upon hours to enter their favorite store during Black Friday?

Answer: They are endlessly scrolling through their phones!

Since your ideal audience might be online during this specific day, it’s the perfect opportunity to remind them to update their health insurance coverage with YOU.

5) Cyber Monday



Did you know? “The term Cyber Monday was dreamt up in 2005 by a marketing team at Shop.org, a division of the National Retail Federation”- Howstuffworks. Since then, it has become an unofficial holiday for consumers and retail giants. To get the best deals before they are gone, people usually login on their phones before going to work, during their coffee break or even during their lunch break.

Insurance Agents know that adding the words “free” and “low-cost” on their social media copy will captivate the attention of the shopaholics. If you’re planning on boosting your post or creating a specific ad, remember to include the following as detailed targeting keywords: Cyber Monday, Online Shopping, Best Deals, Health Insurance in the United States and Health Insurance Coverage in the United States. We also recommend our agents to either boost their Cyber Monday post or create an ad that would run for 24 hours.

We hope that our blog has helped you jumpstart your content calendar plan for the month of November. Remember to be on the lookout for next month’s social media tips and tricks.

Need help setting up your business social media page?


Attend our monthly Social Media Webinar Sessions: https://www.enrollinsurance.com/events

Schedule a One-on-One Social Media Training with me: calendly.com/agility-marketing







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