How can agents assist consumers in underserved communities?


As a health insurance agent, you are in the unique position of being able to make a difference in the lives of the underserved. There is no shortage of these communities around the globe. But many of these communities in need of service are right here in your backyard


Who are the underserved communities that need your help?

The African American community is a great example of an underserved community in need of aid from healthcare agents. Healthcare literacy is significantly lower in African American communities. 


  • Hispanic populations also need more attention and healthcare access. 


  • Indigenous groups such as Alaskan natives, and other Native American groups, deserve more outreach and aid in this post-pandemic world. 


  • Another minority in need? Asian and Pacific Islander populations need further assistance from agents such as yourself. 


  • Rural and LGBTQ+ communities also tend to suffer, left out in the cold by many healthcare services and other government aid programs. 


Outreach and Enrollment Strategies you can use


So, what can you do to help with this dilemma, educate these communities, and assist individuals and families in making the most of the ACA (Obamacare)?


  1. Make yourself accessible to these communities if any questions or concerns arise.

  2. At community events, market yourself as a health insurance agent who is specifically available to the underserved demographic.

  3. Make your social media channels a resource to these communities.

  4. Partner with organizations that already exist to serve these communities.


Are you ACA contracted and ready to start assisting consumers to get enrolled in health insurance? 


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