Before we start talking about content strategy for the month of August, we have a fun fact we would like to share with our Agility Agents. According to Richmond Times-Dispatch, the month of August was named after the first Roman emperor, Augustus Caesar.

 

Insurance agents could learn a thing or two from Caesar (not to be confused with Little Caesars). Instead of battling out the usual sales tactics on social media, agents could take the time to create content that strengthens their online presence. One of the best ways to do this is by preparing a thought-out monthly content calendar plan. We’ve taken the necessary steps to identify 5 content pieces that any Agility Agent will be able to recreate and publish during the month of August. 

 

 

 

 

Many insurance agents believe that social media is THE place to promote their services. While this is true, publishing content that only talks about the services they provide will end up hurting their online presence. To succeed, agents will need to start creating content that will inspire the audience to become brand ambassadors. For example, our August Fun Facts Post provides interesting and valuable information to our audience. In return, our audience might spread our message online or by word-of-mouth. When their peers ask for the source, our audience will most likely mention our brand and the services we provide. Indirectly, we’ve reached a new potential client just by sharing historical information!  

2) National Book Lovers Day (August 9)

 

If you’re an avid social media user, you’ve probably seen posts that display popular or famous quotes. Businesses tend to integrate this type of content into their social media marketing strategy because it’s easy to make and the return can be astronomical. According to Social Media Explorer, this type of post tends to have a higher engagement rate than any other type of content. And publishing a “quotes post” during an event or trending topic could increment your brand’s exposure even more. Agility Agents should take advantage of #BookLoversDay and share a quote of a book that inspired them to join the insurance business.

People seem to connect better with brands that have an established voice and dynamic personality. It’s been proven that monotone messages will not get you far in life, and this is also applicable to social media copy. If you want your business to stand out from the crowd, you’ll need to connect with your creative side. Tell a Joke Day is the perfect excuse to start exploring your creativity today! If you’re not sure how to create a post specifically for this topic, just follow our lead with our social media post example.

 

 

 

Click here to get access to the National Senior Citizens Day Social Media template!

 

 

Click here to get access to the National Tooth Fairy Day Social Media template!

In the previous posts we’ve talked about how to create content that can help agents connect with their followers on a more personal level. Now for #ToothFairyDay we ask our Agility Agents to add a copy that promotes supplemental products, specifically dental insurance. If you’re using our social media template the correct answers would be options A & B. (Source: Aha! Parenting)

Not selling dental insurance? Did you know that over 76 million people didn’t have dental insurance last year! (Source: Care Quest)

Don’t miss out on the opportunity to provide a much-needed service. Click here to get contracted to sell Supplemental Products!

 

We hope that our blog has helped you jumpstart your content calendar plan for the month of August. Remember to be on the lookout for next month’s social media tips and tricks.

 Need help setting up your business social media page?

Attend our monthly Social Media Webinar Sessions: https://www.enrollinsurance.com/events

 

Schedule a One-on-One Social Media Training: calendly.com/agility-marketing

 

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