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Raising Awareness: Supporting Men’s Mental Health in June and Beyond

2022 (19)

We have a unique opportunity to make a positive impact on our clients’ lives beyond just providing them with the right coverage. June is recognized as Men’s Mental Health Awareness Month, a crucial time to shed light on the alarming suicide rates affecting men and discuss how insurance agents can help point clients in the right direction when they need assistance. It’s important to understand, as an insurance agent, how you can play a vital role in addressing men’s mental health by truly understanding the staggering statistics and helping improve your male client’s well-being.

The Importance of Men's Mental Health:

Traditionally, men have faced societal pressures to maintain a strong and stoic image, often resulting in their mental health concerns being overlooked or neglected. However, the impact of mental health issues on men is undeniable, and it is crucial that we recognize and address this silent crisis. By raising awareness and breaking the stigma surrounding men’s mental health, we can encourage open dialogue and foster an environment where seeking help is not seen as a sign of weakness but as a proactive step toward well-being.

The Alarming Suicide Rates:

According to the World Health Organization, approximately 79% of suicides in the United States are men. In many countries, the suicide rate among men is significantly higher than that of women. These statistics underscore the urgent need for action and highlight the importance of early intervention and support. As insurance agents, we are uniquely positioned to play a crucial role in identifying potential signs of distress and connecting our clients to appropriate resources.

Supporting Clients:

Building Trust: By fostering an environment of trust, we create a safe space for open conversations. We should encourage our clients to share their concerns, stressors, or any signs of emotional distress they may be experiencing.


Active Listening: Truly listen to your clients’ needs and concerns, not only in terms of their insurance requirements but also regarding their overall well-being. Take the time to ask open-ended questions and demonstrate empathy and understanding.


Education and Resources: Equip yourself with knowledge about local mental health resources and organizations. Be prepared to provide clients with information on helplines, counseling services, support groups, and mental health professionals who specialize in men’s mental health.


Insurance Coverage: Emphasize the importance of having comprehensive insurance coverage that includes mental health services. Ensure your clients understand their policy benefits, including mental health coverage and access to therapy sessions, psychiatric consultations, and prescription medications.


Referral Network: Establish a referral network of mental health professionals, therapists, and counselors. Collaborate with these experts to ensure your clients have access to timely and appropriate care when needed. By connecting clients with trusted professionals, you can make a significant difference in their mental health journey.

Community Partnerships: Engage with local organizations and initiatives that focus on men’s mental health. By collaborating with community groups, you can raise awareness, organize events, and support mental health campaigns, further demonstrating your commitment to the well-being of your clients.

As insurance agents, we have a responsibility that extends beyond just selling policies. By prioritizing our clients’ well-being and taking an active role in addressing men’s mental health, we can make a lasting impact on their lives. Men’s Mental Health Awareness Month serves as a powerful reminder to engage in conversations, provide support, and guide our clients toward the help they may need. Together, we can break the stigma surrounding men’s mental health and create a more compassionate and understanding society!

  1. Curtin, S. C., & Hedegaard, H. (2019). Suicide Rates for Females and Males by Race and Ethnicity: United States, 1999 and 2017. National Center for Health Statistics.
  2. Center for Disease Control and Prevention. (2019). Leading Causes of Death – Males – All races and origins – United States, 2017