Agility wants to inform all agents about recent FCC rules and FTC actions impacting lead generation and your compliance business operations. Agents using vendors for lead generation need this information ASAP to maintain compliance with these new rules.
Failing to execute these new rules will make your lead-generating activities non-compliant and jeopardize your business, so please read the blog’s contents closely.
FCC Efforts
https://docs.fcc.gov/public/attachments/DOC-399082A1.pdf
The FCC’s new rules aim to curb robotexts by:
- Blocking Problematic Numbers: The FCC can now require carriers to block texts from flagged numbers.
- Expanding Do-Not-Call Protections: Do-Not-Call list protections now apply to text messages.
- Opt-In for Email-to-Text: Providers must make email-to-text services opt-in to limit unwanted messages.
- Closing the Lead Generator Loophole: Lead generators must obtain separate consent for each seller, rather than blanket consent for multiple marketers.
- Future Actions: The FCC is considering further steps, including additional blocking measures and text message authentication to combat fraud.
These rules aim to reduce illegal robotexts and improve consumer protections.
FTC Efforts
FTC Warning to Healthcare Plan Marketers / FTC Warning Letter
Federal Trade Commission is sending warning letters to 21 companies that market or generate sales leads for such plans, providing guidance, and putting the companies on notice, about deceptive or unfair claims that likely violate laws enforced by the agency.
Feel free to reach out to the Agility compliance team at [email protected] to confirm you are asking your lead generation vendors the right questions OR to verify your lead generation vendors are not on a CMS non-compliant list.
Agility marketing resources specialize in driving compliant traffic to you and/or your call center. Call Agility today to discuss what we can do to help at 1-866-590-9771. You can also email [email protected] to assist you.
Agility is here for you to help navigate this new world of compliance in 2025.
