The 2025 UnitedHealthcare ACA New Member and Retention Bonus Programs

UnitedHealthcare, one of the nation’s leading ACA carriers, is announcing a 2025 ACA New Member and Retention Incentive available for its contracted agents. The new member incentive applies to all new sales, while the Retention Bonus Program applies to applicable renewals for Individual and Family Exchange plans effective in 2025.

The payment structure for this bonus program is shown below:

New Member Program

Eligible states: Alabama, Arizona, Colorado, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Louisiana, Maryland, Michigan, Mississippi, Missouri, Nebraska, New Jersey, New Mexico, North Carolina, Ohio, Oklahoma, South Carolina, Tennessee, Texas, Virginia, Washington, Wisconsin, and Wyoming.

Contracted ACA agents enrolling a minimum of 25 new members in these states not on a UnitedHealthcare QHP in December 2024 will receive a one-time payment of $25 for each of these members.

When contracted ACA agents enroll 50 or more new members in these states not on a UnitedHealthcare QHP in December 2024, the one-time payment increases to $50 for each member at or above the 50 new members.

Member Retention Program

Eligible States: Alabama, Arizona, Colorado, Florida, Georgia, Illinois, Kansas, Louisiana, Maryland, Michigan, Mississippi, Missouri, New Jersey, New Mexico, North Carolina, Ohio, Oklahoma, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin.

Contracted ACA agents with a minimum of 50 members enrolled in UnitedHealthcare Individual and Family plans on December 31, 2024 and remain enrolled on their plan through April 1, 2025 will receive a one-time payment of $25 per member.

Contracted ACA agents with 100 or more members enrolled in UnitedHealthcare Individual and Family plans on December 31, 2024 and remain enrolled through April 1, 2025 will receive a one-time payment of $30 per member.

Several rules and conditions apply to this program, and they are included in this UnitedHealthcare document that all ACA agents must read. It’s a fantastic program with a national partnership that all ACA agents need to access for additional 2025 ACA revenue.

If you don’t have an ACA contract with UnitedHealthcare or want to add more ACA products to your portfolio, contract now on our ACA contracting website to maximize your revenue. Register now for the latest ACA training courses by visiting our events page to improve your ACA revenue.

Contact Agility at (866) 590-9771 or email [email protected] to discuss the UnitedHealthcare ACA agent program and other ACA contracting and training opportunities available with Agility. Agility can also add you to our weekly free email list for more tips and other vital information, like updates on the final CMS rules for ACA.