The number of life insurance applications in the 1st quarter of 2026 increased 14.3% over the 1st quarter of 2025, which was the all-time life insurance application record. A lot of this growth comes from people aged 60-69 (29.9% increase over Q1 2025) and especially from people aged 70 and over (46.3% increase over Q1 2025).
The increases for younger age groups were lower the younger the group was, until life insurance applications for people aged 30 and under were flat in 2026 compared to Q1 2025. According to the source of this data, the MIB Life Index, a majority of these older-aged applicants are very concerned about the economy.
People aged 60 and over see life insurance as reliable financial protection during our current uncertain economic times. Any insurance agent currently working with this population should have life insurance and living benefit products in their portfolio, ready to meet this demand.
And for agents not currently working with this age group, this is an opportunity to help people in need and diversify your book. Agility’s training and compliance resources are here for you and all agents to help you sell compliantly and succeed with these older clients.
There are many different products to help older clients that Agility is happy to discuss with you and provide expert training on. Ancillary and Medicare products (Advantage and Supplemental) are great protection products for older individuals.
The Agility Difference
With the ongoing evolution of the insurance market, Agility empowers you with information and resources, as we mentioned above, to identify your defining characteristic through our team’s expertise, to position you for growth in the insurance market. With Agility, you also get Dedicated Producer Support at (866) 590-9771 or support@enrollinsurance.com to answer any insurance questions and direct you to our life, Medicare, ancillary, and ACA experts.
They can also add you to our weekly email list for tips and updates. Let Agility empower you to evolve your capabilities and capture the opportunities in 2026.
