Mastering the Art of Cross-Selling and Upselling in Insurance
Today, we’re diving into something that can really boost your bottom line and client satisfaction without spending hours cold-calling strangers: cross-selling and upselling. It’s the secret sauce that turns a “nice policy” into a full-service solution for your clients, which also generates a great deal more policy revenue. To become the go-to advisor with the […]
Why Small Businesses Struggle with Consistent Health Insurance Coverage: What Can We Do About It
Small businesses (employers with less than 500 employees) are the backbone of the American economy. They are responsible for about 50% of total jobs in the private sector. The United States’ economic backbone is currently experiencing a perfect storm of financial uncertainty, rising costs at all levels, and a growing threat of an economic downturn. […]
ICHRA: Choice Success Starts with Strategy
ICHRA Success Starts With Strategy A Sales Approach for Selling Choice Arrangements as a Group Benefit Introduction: A Strategy Guide for ACA and MA Brokers Entering ICHRA If you’re coming from ACA or Medicare Advantage sales, you’re used to fast-paced, product-focused transactions. But when it comes to ICHRA (Individual Coverage Health Reimbursement Arrangements) […]
The Keys to Success on Using and Accessing the Ambetter Broker Portal
Agility continues assisting agents in accessing insurance industry producer platforms by providing a step-by-step guide for our partner, Ambetter, and its broker portal. Get Started Activating your portal account starts the process. Once Ambetter approves your contract, you will receive an account verification email. Follow the instructions included in that email to activate your account. […]
How to Create a Unique Value Proposition That Stands Out Without Sounding Like Everyone Else
Most insurance agents sound the same, with phrases like these littering agent websites or business cards: “We care about our clients.” “We offer great customer service.” “We’re your local, trusted advisor.” Every insurance agent says these things, so if you want to stand out in today’s crowded insurance market, you need a […]
Successfully Navigating Aetna’s Exit and What’s Next for ACA
Every ACA agent knows that Aetna announced on May 1 that it will leave the ACA market in 2026. The statement announcing Aetna’s action confirmed that its ACA cost trends were unsustainable and explained this as the reason it was leaving. So how do we help these million Aetna clients find new coverage in the […]
Breaking News: HealthSherpa Adding Agency Accounts Next Week, and the Step-by-Step Guide to Access and Use the HealthSherpa ACA Marketplace Platform
Breaking News Update From HealthSherpa: The HealthSherpa Agency feature will go live next week! This feature allows agents to compliantly link HealthSherpa accounts together in various structures. HealthSherpa provides information about this feature and how to execute it on its website. Agility strongly encourages all agents to check out this information to learn how this feature […]
Behavioral Economics in Insurance Sales – Understanding Customer Psychology and Using It to Close More Business
People don’t always make “logical” decisions about life, but insurance seems to highlight this tendency even more. Agents discuss the risks and reasonable premiums with clearly underinsured people who still say, “Let me think about it.” Or worse, they agree and then vanish off the face of the Earth. This is where behavioral economics comes […]
Teaming Up with CPAs, Attorneys, & Financial Advisors – Your Overlooked Growth Strategy
We’ve already covered how networking delivers higher-quality leads. Today, we want to build a specific part of your referral team of professionals who already serve your ideal clients: CPAs, attorneys, and financial advisors. They’re the gatekeepers of the clients you want: business owners, families with assets to protect, high-income earners, people starting or exiting businesses, […]
Is ICHRA or Reference-Based Pricing the Future of Employer Health Plans
Traditional group health insurance is akin to a car that breaks down every year and costs more to fix than it did the year before. Forward-thinking employers are now looking for a better way. Currently, two models are grabbing employers’ attention as viable healthcare coverage options: an ICHRA (Individual Coverage Health Reimbursement Arrangement) and Reference-Based […]
How to Get More Client Referrals Without Seeming Pushy
Many agents don’t love asking for referrals because that can feel weird. You don’t want to appear to be chasing business every time you talk to a client, right? But referrals are one of the easiest, warmest, and most effective ways to grow your book of business. People trust recommendations from friends and family more […]
What Does Aetna Leaving the ACA Marketplace in 2026 Mean for Agents?
Agility partner, Aetna announced on May 1 that it will leave the ACA market in 2026. In its statement announcing this action, Aetna confirmed that its ACA cost trends were unsustainable and explained the reason it was leaving. We previewed these challenges in February, and today’s announcement follows other troubling payor activity in the last […]
Is ICHRA the Beginning of the End for HSA Accounts
If you’ve been in any health insurance conversation lately, you’ve probably heard the term ICHRA tossed around. It’s everywhere right now, and while it’s a slick option for employers tired of playing the group health game, it’s got some hidden quirks. One big quirk is that it messes with Health Savings Account (HSA) eligibility, and […]
How to Use CRM and Digital Tools to Streamline Your Sales Process
We still have insurance agents who use a notebook, a stack of business cards, and a phone that dings constantly with reminders set three weeks too late. For these agents and all the rest of you, the 21st century is calling you! Current technology empowers agents to be their “best agents” and increase sales with […]
Using Social Media to Build Your Brand & Attract Clients
Social media is a weird place for insurance folks. You may wonder do I need to be on social media if I am not an influencer? The answer is yes.People like doing business with people they know, like, and trust. Social media is one way people in your community get to know you and build […]
Texas Elevated Fire Weather State of Emergency Expands and Extends Medicare Advantage Special Election Period (SEP)
Today, Agility learned this State of Emergency the Governor of Texas issued on October 14, 2024 expanded to include the following Texas counties: Anderson, Angelina, Aransas, Atascosa, Austin, Bastrop, Bee, Bell, Brazos, Brewster, Brooks, Burleson, Caldwell, Calhoun, Cameron, Camp, Cherokee, Colorado, Comal, Culberson, Delta, DeWitt, Dimmit, Duval, El Paso, Ellis, Falls, Fayette, Fort Bend, Franklin, […]
Hosting Events and Webinars: Bringing Clients to You Instead of Always Chasing Them
If you’re in the insurance game, you know chasing leads is tiresome. You also know from our previous articles that referrals are gold, but constantly begging for intros from outside sources is a lot of work. So, flip the script and generate your own referrals by hosting your own events and webinars! Done right, these […]
How to Present ICHRA to Employer Clients Without Losing Them at Hello
Many agents have difficulty understanding ICHRA (Individual Coverage Health Reimbursement Arrangement). Watch an employer try to understand it, and watch their brain slowly melt. ICHRA is one of the most valuable tools an agent brings to the table for employers when rate hikes, limited networks, and group plan fatigue factors in. How can you pitch […]
What the Problems In-Patient Hospitals Face Mean for Insurance Agents
With all the recent headlines, you probably didn’t notice a growing trend: Hospitals are shutting down at an alarming rate. Becker’s Hospital Review reports since the start of 2025, 10 inpatient hospitals have closed. With 13 hospitals closing in 2023 and 25 more closing in 2024, we’re currently on pace to have 36 hospitals close […]
Follow-Up Strategies That Actually Get Clients to Say Yes
Most follow-ups sound like desperate sales pitches. “Hey, just checking in to see if you’ve decided on the policy information I sent?” (Insert client ignoring your email here.) If you’re tired of chasing leads who never respond, it’s time to consider a strategy for following up in a way that feels natural, builds trust, and […]