Humana is sharing its hottest AEP markets nationwide with Agility. Below are over 30 of the hottest Humana MA markets, along with the top-selling plan in each market. Even more of this data is in our MyAdmin system in your account to reference:
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Market Name
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Best-selling Humana MA Plan in the Market
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Rochester, NY
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HumanaChoice Giveback PPO H5970-030
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Winston-Salem, NC
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Humana Gold Plus HMO POS H1036-335
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Lake Havasu City-Kingman, AZ
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Humana Gold Plus HMO H0028-024
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State of Missouri
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Humana Value Choice PPO H7617-023
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Virginia Beach-Chesapeake-Norfolk, VA-NC
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Humana Gold Plus HMO H1036-333
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Chicago-Naperville-Elgin, IL-IN
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HumanaChoice PPO H7617-018
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Boston-Cambridge-Newton, MA-NH
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HumanaChoice Giveback PPO H7617-046
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Charlotte-Concord-Gastonia, NC-SC
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Humana Gold Plus HMO POS H1036-335
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Tampa-St. Petersburg-Clearwater, FL
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Humana Full Access Giveback PPO H7617-111
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State of Michigan
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Humana Full Access Giveback PPO H7617-058
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Kansas City, MO-KS
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Humana Value Choice PPO H7617-010
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Seattle-Tacoma-Bellevue, WA
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Humana Gold Plus HMO H1036-321
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Phoenix-Mesa-Chandler, AZ
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Humana Gold Plus HMO H4461-056
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Richmond, VA
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Humana Gold Plus HMO H1036-333
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Las Vegas-Henderson-North Las Vegas, NV
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Humana Gold Plus HMO H6622-056
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Austin-Round Rock-San Marcos, TX
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Humana Essentials Plus Giveback PPO H7617-035
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St. Louis, MO-IL
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Humana Total Complete HMO H4461-046
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Detroit-Warren-Dearborn, MI
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Humana Full Access Giveback PPO H7617-058
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Commonwealth of Virginia
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Humana Essentials Plus Giveback PPO H7617-100
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San Antonio-New Braunfels, TX
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Humana Gold Plus C-SNP-Diabetes and Heart H4461-066
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Indianapolis-Carmel-Greenwood, IN
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Humana Gold Plus HMO POS H5619-049
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Commonwealth of Kentucky
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Humana USAA Honor Giveback with Rx PPO H7617-005
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Atlanta-Sandy Springs-Roswell, GA
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Humana Gold Plus HMO H4141-017
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New York-Newark-Jersey City, NY-NJ
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HumanaChoice Giveback PPO H7617-045
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Washington-Arlington-Alexandria, DC-VA-MD-WV
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HumanaChoice PPO H7617-044
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New Orleans-Metairie, LA
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Humana Select Partner Plan HMO H1951-038
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Oklahoma City, OK
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HumanaChoice Giveback PPO H7617-056
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Cincinnati, OH-KY-IN
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Humana Gold Plus HMO POS H6622-021
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Denver-Aurora-Centennial, CO
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HumanaChoice Giveback PPO H7617-061
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Dallas-Fort Worth-Arlington, TX
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Humana Total Complete HMO H4461-051
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Louisville/Jefferson County, KY-IN
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Humana Gold Plus HMO H5619-071
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Houston-Pasadena-The Woodlands, TX
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Humana Essentials Plus Giveback PPO H7617-035
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Orlando-Kissimmee-Sanford, FL
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Humana Gold Plus SNP-DE HMO H1036-314
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Miami-Fort Lauderdale-West Palm Beach, FL
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Humana Gold Plus HMO H1036-065
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There are many more hot, steady-growth Humana MA markets available in your MyAdmin account. If you haven’t set up your MyAdmin account, you can do so here.
Humana is also sharing updates about its Medicare Supplement products across the nation, which we share below for your reference:
Regular Humana Medicare Supplement plans:
- Washington – updated rates and Outline of Coverage effective 2/1/2026
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- 19.9% to Plans: F, G & N
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- 8.0% to Plan: A
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- 0.0% to Plans: F(HD) & G(HD)
- Wisconsin – updated rates and Outline of Coverage effective 1/1/2026
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- 12.1% to Rider 3
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- 7% to Basic, Rider 2, 4, 5 & 7, 25% Cost Share & High-Deductible Plan
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- 1.9% to Rider 1
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- 0% to 50% Cost Share
- Connecticut – removed; no longer available for sale.
- Texas – Updated OOC link and form number. Plans F, G, G(HD), & N available for <65 effective 10/1/2025.
Humana Value Medicare Supplement Plans – hot sellers:
- New Jersey – updated rates and Outline of Coverage effective 2/1/2026
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- 28.0% to Plans: D, F & G
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- 19.5% to Plan C
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- 15.0% to Plan N
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- 14.0% to Plan A
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- 0.0% to Plans: F(HD) & G(HD)
Humana Achieve Medicare Supplement Plans – steady revenue
- California – removed; no longer offered.
- New Hampshire – updated rates and Outline of Coverage effective 1/1/2026
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- 10.0% to Plans A, F, G, G(HD) & N
- Alabama, Georgia, and Kansas – removed; no longer sold.
- Indiana – updated rates and Outline of Coverage effective 12/1/2025
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- 19.5% to Plans A, F, G & N
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- 8.1% to Plan F(HD) & G(HD)
You can access these great Humana Medicare opportunities for AEP and year-round by contracting with Humana now.
The Agility Advantage
With the ongoing evolution of the Medicare market, Agility delivers insights like these to help you stay ahead of changes and position yourself for growth. Agility provides:
- Local Market Managers offering regional insight and grassroots marketing opportunities year-round.
- Dedicated Producer Support at (866) 590-9771 or support@enrollinsurance.com to answer any insurance questions and direct you to our Medicare, ACA, and ancillary experts. They can also add you to our weekly email list for tips and updates.
In this AEP, let Agility empower you to evolve your capabilities and capitalize on the opportunities that lie ahead.
