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This Open Enrollment, Look at What Molina Has For Your ACA Clients

This Open Enrollment, look at what Molina has for your ACA clients:

• Florida: Focus on Jacksonville and Osceola County

Molina’s footprint in Florida continues to grow, with expansion into five new counties, strengthening their presence in Jacksonville and Osceola County.

1. Target Urban Populations: Focus outreach in Jacksonville’s urban centers, where Molina’s pricing is particularly attractive for younger, budget-conscious clients.

2. Highlight Wellness Incentives: Leverage Molina Healthy Rewards to encourage members to stay engaged with their plans.

3. Partner with Community Resources: Collaborate with local organizations in Osceola to tap into underserved populations.

• Mississippi: A Statewide Opportunity

Molina is one of the few carriers offering statewide ACA coverage in Mississippi.

1. Reach Rural Communities: Highlight Molina’s comprehensive network and no-cost preventive care to attract rural populations.

2. Leverage Local Events: Host enrollment workshops in towns with limited carrier competition.

3. Promote Teladoc Services: Emphasize 24/7 telehealth, which is particularly valuable for areas with limited provider access.

• Ohio: Leading in Cleveland and Toledo

Price advantages across the state and key expansions into suburban Columbus positions Molina as a top choice for Ohio consumers.

1. Tap Into Metro Areas: Focus efforts on Cleveland and Toledo, where Molina’s pricing and benefits offer significant value.

2. Highlight Bronze and Silver Plans: Promote the affordability of Molina’s Bronze 10 and Silver 12 plans to attract low and medium utilizers.

3. Engage Existing Members: Use the Evolve Broker Portal to target current members for renewals and upgrades to higher-tier plans.

• Michigan: Detroit and Beyond

Detroit and its surrounding counties are ripe for Molina ACA enrollments.

1. Focus on Family Plans: Emphasize Molina’s pediatric vision and preventive care benefits to appeal to families.

2. Leverage Digital Outreach: Use Molina’s updated marketing materials to reach tech-savvy urban populations.

3. Promote Wellness Benefits: Highlight the $200 wellness incentives to retain members and encourage healthy behaviors.

• South Carolina: Broad Market Reach

Molina’s coverage in 45 counties positions it to capture enrollments in both urban hubs like Charleston and rural regions across the state.

1. Engage Local Businesses: Partner with small businesses to offer ACA plans to employees who may not qualify for employer-sponsored insurance.

2. Offer Gold Plans to High-Utilizers: Position Molina’s Gold plans as the ideal choice for clients seeking robust coverage.

3. Use Local Networks: Collaborate with community leaders and clinics to educate residents on their ACA options.

• Utah: Owning Gold in Salt Lake City

Molina’s dominance in the Salt Lake City Gold plan market makes it a standout option for clients seeking comprehensive coverage.

1. Highlight Value: Position Gold plans as the premium choice for clients who prioritize lower out-of-pocket costs.

2. Educate on Network Strength: Showcase Molina’s partnerships with major providers like Intermountain Healthcare.

3. Target Urban Professionals: Use digital campaigns to reach young professionals and families in Salt Lake City.

• California: Owning San Diego and Major Player in Orange County

Molina is the Silver market leader in San Diego and the 2nd best Silver plan in Orange County.

• Tools to Strengthen Your Strategy

Molina offers tools to help you succeed:

1. Evolve Broker Portal: Manage leads, access member data, and streamline plan comparisons.

2. Updated Marketing Collateral: Use state-specific fact sheets and benefits brochures to educate and engage clients.

3. Molina Healthy Rewards: Encourage clients to take advantage of the $200 gift card wellness incentive to boost retention.

Agility sees Molina plans as a significant opportunity for agents across the nation to access during ACA to increase your book of business.

If you have any questions or need any help on any of this information, please reach out to Agility now at 1-(866) 590-9771 or email [email protected] to assist you in addressing the issue of concern for your business.
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