BREAKING NEWS UPDATE: 12/19/24 12:30 p.m.
Agility is happy to bring you this ACA Breaking News update from our partners at Molina. Please see this update which places more money into your pocket before Open Enrollment ends:
Texas
- Most competitive in DFW and RGV markets with $0 gold plan and competitive silver plans available.
- 10 expansion counties (see map)
- In RGV, lowest priced gold and silver plans in Duvall and Jim Hogg Counties with $0 gold plan throughout the RGV.
California
- West LA and the San Diego markets are the most competitive with a strong network. (see map)
Florida
- Miami-Dade is the top market. (see map)
Idaho
- $0 silver plan in Idaho Falls, Bannock County and Bingham County, $0 gold plan in Bannock and Bingham Counties with $6 gold plan in Coeur d’Alene. (see map)
Illinois
- Cook County plans very competitively on the price point for Molina. (see map)
Kentucky
- $0 silver plan in Jefferson, Fayette, and Henderson Counties with very competitive plans in other counties. (see map)
Michigan
- Molina is most competitive in the Grand Rapids and Detroit markets, especially suburbs such as Livingston, Oakland & Macomb. (see map)
Mississippi
- Molina is very competitive in most of the state. (state map)
New Mexico
- Las Cruces and Albuquerque are the most competitive markets, with Las Cruces members utilizing the El Paso network.
Ohio
- Cincinnati, Columbus, and Cleveland should be the focus where Molina is priced well in these markets. Additionally, two new bronze plans are very competitively priced within these markets. (see map)
South Carolina
- Molina is competitive in the central part of the state. (see map)
Utah
- Lowest premium gold plan in Salt Lake City, Provo and Webber Counties with lowest premium gold and silver plans in Washington County. (see map)
Washington
- Seattle is priced well for Molina. (see map)
Agility see opportunity to grow your book with Molina in these markets ongoing through Open Enrollment and beyond.
If you have any questions or need any help with any of this information, please reach out to Agility now at 1-(866) 590-9771 or email [email protected] to assist you.
Original Blog Post:
This Open Enrollment, look at what Molina has for your ACA clients:
• Florida: Focus on Jacksonville and Osceola County
Molina’s footprint in Florida continues to grow, with expansion into five new counties, strengthening their presence in Jacksonville and Osceola County.
1. Target Urban Populations: Focus outreach in Jacksonville’s urban centers, where Molina’s pricing is particularly attractive for younger, budget-conscious clients.
2. Highlight Wellness Incentives: Leverage Molina Healthy Rewards to encourage members to stay engaged with their plans.
3. Partner with Community Resources: Collaborate with local organizations in Osceola to tap into underserved populations.
• Mississippi: A Statewide Opportunity
Molina is one of the few carriers offering statewide ACA coverage in Mississippi.
1. Reach Rural Communities: Highlight Molina’s comprehensive network and no-cost preventive care to attract rural populations.
2. Leverage Local Events: Host enrollment workshops in towns with limited carrier competition.
3. Promote Teladoc Services: Emphasize 24/7 telehealth, which is particularly valuable for areas with limited provider access.
• Ohio: Leading in Cleveland and Toledo
Price advantages across the state and key expansions into suburban Columbus positions Molina as a top choice for Ohio consumers.
1. Tap Into Metro Areas: Focus efforts on Cleveland and Toledo, where Molina’s pricing and benefits offer significant value.
2. Highlight Bronze and Silver Plans: Promote the affordability of Molina’s Bronze 10 and Silver 12 plans to attract low and medium utilizers.
3. Engage Existing Members: Use the Evolve Broker Portal to target current members for renewals and upgrades to higher-tier plans.
• Michigan: Detroit and Beyond
Detroit and its surrounding counties are ripe for Molina ACA enrollments.
1. Focus on Family Plans: Emphasize Molina’s pediatric vision and preventive care benefits to appeal to families.
2. Leverage Digital Outreach: Use Molina’s updated marketing materials to reach tech-savvy urban populations.
3. Promote Wellness Benefits: Highlight the $200 wellness incentives to retain members and encourage healthy behaviors.
• South Carolina: Broad Market Reach
Molina’s coverage in 45 counties positions it to capture enrollments in both urban hubs like Charleston and rural regions across the state.
1. Engage Local Businesses: Partner with small businesses to offer ACA plans to employees who may not qualify for employer-sponsored insurance.
2. Offer Gold Plans to High-Utilizers: Position Molina’s Gold plans as the ideal choice for clients seeking robust coverage.
3. Use Local Networks: Collaborate with community leaders and clinics to educate residents on their ACA options.
• Utah: Owning Gold in Salt Lake City
Molina’s dominance in the Salt Lake City Gold plan market makes it a standout option for clients seeking comprehensive coverage.
1. Highlight Value: Position Gold plans as the premium choice for clients who prioritize lower out-of-pocket costs.
2. Educate on Network Strength: Showcase Molina’s partnerships with major providers like Intermountain Healthcare.
3. Target Urban Professionals: Use digital campaigns to reach young professionals and families in Salt Lake City.
• California: Owning San Diego and Major Player in Orange County
Molina is the Silver market leader in San Diego and the 2nd best Silver plan in Orange County.
• Tools to Strengthen Your Strategy
Molina offers tools to help you succeed:
1. Evolve Broker Portal: Manage leads, access member data, and streamline plan comparisons.
2. Updated Marketing Collateral: Use state-specific fact sheets and benefits brochures to educate and engage clients.
3. Molina Healthy Rewards: Encourage clients to take advantage of the $200 gift card wellness incentive to boost retention.
Agility sees Molina plans as a significant opportunity for agents across the nation to access during ACA to increase your book of business.
If you have any questions or need any help on any of this information, please reach out to Agility now at 1-(866) 590-9771 or email [email protected] to assist you in addressing the issue of concern for your business.
